Helix® Technology Makes a Perfect, Personalized Partner in Wine

What happens when you combine super-efficient, versatile, high quality print technology with a world class customer experience? Happy customers all round.

Inkcups customer Bottled Goose invested in the Helix® Hi-Fi, Double Helix®, and Magicoat® Pre-Treatment System in 2021. While using the machines daily, the opportunity to maximize the capabilities soon became apparent, and spotting a gap in the market enabled the company to expand their personalized offering into drinkware. This required the machines to print seamlessly onto cylindrical and tapered products. This is where Bottled Goose, the trade arm of personalized gift producer Proper Goose, began its journey.

Fast forward to the present, let’s explore how Inkcups technology enabled Bottled Goose to help Partner in Wine, a producer of customized insulated wine bottles and tumblers, take personalization to a new level of excellence. Partner In Wine, like all trade customers, built its success on delivering high quality products to customers, with strong brand identity dependent upon first class product standards. Partner In Wine was looking to enhance its selection of tumblers, wine bottles, and iced coffee cups with a personalized touch, and Bottled Goose knew just how to deliver the perfect result for their client.

Partner in Wine required an initial order of 300 customized bottles complete with logos printed and delivered for corporate use, with the Bottled Goose team providing a comprehensive print on demand drop shipping service. Bottled Goose knew reliable print technology was going to be a key component of this project’s successful delivery, and with Inkcups in their corner, that success was never in doubt.

The team developed a purpose-built personalization module for the Partner in Wine Shopify site, allowing customers freedom to have fun with customizing their products, and delivering a positive, satisfying customer experience. Bottled Goose began digitally decorating orders from Partner in Wine with the Inkcups cylindrical printers. Cherie Noy, Operations Manager at Bottled Goose, explains the simplicity of the process and ease with which customers can progress from artwork through to a finished, personalized product. “The customer will go onto the website, pick the bottle they want, the color they want, decide what personalization; initials or name, whether they want that horizontal or vertical. That artwork immediately comes to our Inkcups printers, and we will then print that. So, it’s really, really quick, and really, really simple.”

The capabilities of the Inkcups Helix® range of cylindrical inkjet printers mean that partners like Bottled Goose can offer a level of security and comfort to brands like Partner in Wine, as well as outstanding quality.

Watch the full video of the Bottled Goose Customer Success Story here.

Find out more about the Inkcups Helix® range of rotary UV printers here.